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Archive for April, 2016

Your Team Can Make or Break Your Business–Here’s How

by on Apr.04, 2016, under LA's Blog

To grow your company, it’s time to rethink how you lead your people.

Source: www.inc.com

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Decoding leadership: What really matters | McKinsey & Company

by on Apr.04, 2016, under LA's Blog

New research suggests that the secret to developing effective leaders is to encourage four types of behavior.

Source: www.mckinsey.com

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How many of these leadership traits have you mastered?

by on Apr.04, 2016, under LA's Blog

These are the 10 competencies needed to be an effective leader.

Source: www.weforum.org

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How to Develop a Great Small Business Marketing Strategy

by on Apr.01, 2016, under LA's Blog

All successful businesses have a clear marketing strategy that makes everything more effective. Here are 5 keys to a great small business marketing strategy.

Source: smallbiztrends.com

 

As a small business owner you are probably very good at implementing a range of tactics in your quest to acquire more customers or clients. Unfortunately, if the tactics you choose to deploy are not aligned to a well thought out and clearly defined small business marketing strategy, your tactics will fail and the effort expended will be wasted. Remember strategy should always precede the development of any tactics to achieve the required outcome, and you should always develop your marketing strategy (using this excellent guide is a good starting point) to the fullest extent possible before moving to the “how are we going to get there” stage.

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